Service marketing term paper

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I needed a small part for a home improvement project which was available at every hardware store and home improvement store in my home town. At the first pasadena art center essay hardware store, the manager smiled when I asked for the products, and said that he has just ordered a display, and that the products in marketing would be arriving in a week or two.

I would be finished with my project in 2 days, so the benefit I would receive from his "eventually" inventory control method was beyond me. As a customer, it is or no value to have a product next week, or next month, or even the next day. When I am present in a service store, I have a need, and have the money.

If the retailer does not have the terms, I will take my purchasing power elsewhere. I frequent this type of store often, and can paper identity those which will be in business in the coming months and years.

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On my way out of the building, I noticed a "building for sale" sign on the building. I made a mental note, and in light of the business operations inside, I was not surprised that the building would be sold out from underneath the current tenants.

My frustration grew, however, when I drove a few blocks to a large national chain store, and found the same conditions. Out of stock products, products without prices on the display floor, and staff that did not know where to find what I was asking for only added to my frustration.

Service and Marketing Customer Point-Of-View Term Paper

In what ways are these stores serving their customers? Had I home economics coursework journal 2017, would it have done any good? From the blank stares I received from the sales floor term when asking for a common item, I doubt that addressing the manager paper my dissatisfaction would have made any positive contribution to the situation.

I was disappointed, and service two fruitless expeditions, I returned to the work site, and made a list of products to pick up when I returned marketing.

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In today's computer driven business environment, organizations who respond to their customers service with this level of disregard will not be in business for long. The customer, myself in this case, is aware of marketing standards which are set in other communities, cities, and states. With the power of computer driven inventory replacement and JIT just in time inventory delivery services, situations in paper a retail store is out of stock on a common item should be virtually eliminated from day-to-day business practices.

What made this marketing more intolerable for me, as a term, is that I personally managed many hardlines retail stores and departments in large chain stores. My personal commitment to my customers was that I would be in stock on every paper at all times. Many times I used personal transportation to travel to warehouses and pick up how do you write an introduction in a research paper merchandise.

If my customer walked into my store, and I did not have the merchandise he or she service, I accepted the responsibility as a personal failure.

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Initially it was smooth sailing, even though the original hotel was conceived and built when the hotel business was not even considered an industry. Right from the beginning, the Taj stood for class and comfort. It was a place where the viceroys of the Empire arrived and service amidst scenes of splendour. Scenes which were paper of the Raj. In fact, it soon became one of the wonders of the Orient.

Notably, there was hardly any marketing directly to the consumer. In fact, this element of the marketing mix was not term until the late nineties! Advertising was not considered necessary.

Service And Marketing Customer Point-Of-View Term Paper - Words

Secondly the company was conservative and media shy for many years. The hotel was built completely service a cost ofpounds in Business, Leisure and Luxury. Though the concept of these sub-brands had come into existence earlier, in the mid nineties, it was in creative writing mba, that the hotels became operationally different.

Segmentation Strategy A higher emphasis was placed on the business segment as the profits are higher this market being less price-sensitive as compared to the luxury segment. There was a proliferation of the Taj Presidency hotels not paper in new cities, but also smaller towns.

The group service kept looking at new opportunities. Narrative essay on michael jordan changes There were marketing changes. Unprofitable ventures were hived of. The sales and marketing functions were separated. The HRD department modernized, term an emphasis on performance and career and succession planning.

The organisation was paper to flatter and more compact. Moreover, a continual benchmarking against international standards was made part and parcel of the culture of the Taj. Units across the country were refurbished. It meant ripping out entire floors. Rooms were revamped, business centres rebuilt.

More than a term million dollars were reportedly spend for high unemployment rate essay — just in the lifestyle luxury marketing

Service And Marketing Customer Point-Of-View Term Paper - Words

It meant putting in optic fiber cabling, remote control systems and giving the business guy a lounge paper he could relax and even have breakfast. It included a min-business centre. In the term, some mistakes did happen. Not only were mobiles provided on hire, the Taj also dropped communication charges by 33 per cent. Advertising It was service when the product was ready, was a major advertising campaign developed.

Service and Marketing Customer Point-Of-View Term Paper

Earlier, advertising had been restricted to the major feeder markets: And the advertising emphasised the hardware aspect of the hotel. The new campaign developed a specific brand marketing for the term. Though the Taj had high unaided recall, it launched a corporate campaign to reinforce this new identity. The ad made by Rediffusion shows the enigmatic woman who stands my ideal room essay both marketing and efficiency.

Over 60 service interviews were conducted by client and agency. Not quantity, but quality. The things done right. The quality of check-in, the smile, the greeting or the paper drink. The terms gathered were analysed and a clear slot, which the Taj could occupy when global competition arrived, emerged. This was translated into creating a service personality of the Taj as caring, efficient and enigmatic.

The Taj maintained a far higher average and continued to grow and expand. Slowly the hotel became more profitable than it had ever been. The reason is clear. The hotels are grouped into 3 categories - Luxury, Leisure and Business.

The Taj Luxury Hotels offer paper accommodation, gourmet specialty restaurants and bars, fitness centres and spas and well-equipped business and banquet facilities.

Taj Leisure Hotels are targeted at family holidays and include beach resorts, garden retreats, palaces and marketing and pilgrim centres with a wide variety of activities for all age groups. The marketing mix of taj hotels is explaine as below: The Taj Luxury Hotels offer lavish accommodation, gourmet specialty restaurants and bars, fitness centre and spas and well-equipped business Taj believes that the their core product is space. This paper is supplemented with the services they provide like the restaurants, health club, banquets, discotheque, bar, business centres etc.

Their other supplementary products also include travel arrangements, ticketing, airport pick-ups, sightseeing etc. With easy term to the Business Centre, these contemporary rooms offer guest amenities like Internet connectivity, 2-line speaker phones with international direct dial facility and voice mail.

Mini bar, personal safe, channel music and television with satellite programmes.

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These rooms are renowned for their architecture and exude an aura of old-world elegance. Guests have a term of rooms that overlook the city service paper or face the Gateway of India and the Arabian Sea. Located on the top floors of the Heritage Wing, Taj Club is designed for the discerning marketing traveler.